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A reputation for outstanding tone and action response.

Every piano should be a joy to play for pianists of every skill level, but particularly for beginners.

A sure way to inspire the beginning player is to provide an instrument that is fun and rewarding to play. Having to struggle with a non-responsive action and unpleasant tone quickly dampens a beginner's enthusiasm, because the best efforts never seem musical.

It is natural to assume that a new piano of reputable make will be musical. In reality only the finest and most expensive pianos, mostly German and top-of-the-line Japanese, have well developed tonal designs and are actually completed at the factory to the extent that they can be played musically. Nonetheless, most less costly pianos are represented as having a great tone, a responsive action, etc., because less than 5% of piano sales involve experienced pianists who know a musical piano when they play one.

Most of the piano market consists of people who don't play much, if at all, buying for someone else, such as a child. They usually end up purchasing a piano that looks good, has a recognizable brand name and is bargain priced. The most common result is that the player, often a child, soon tires of the instrument, not realizing that their loss of enthusiasm is due to a poorly prepared and maintained piano that is not rewarding for anyone to play or listen to.

We at Fandrich & Sons love the piano and are committed to building moderately priced pianos that are musically comparable to the world's finest and most expensive instruments.

We promise that every piano we sell will be a joy to play.
"The first time I played on your piano with the new [FVA] action, I found it an amazing experience - it was difficult to believe I was not playing on a grand piano. I could see that I was sitting in front of an upright instrument, but the sensitivity to the touch and its capability of giving many degrees of shading and tone coloring were astonishing. Even grand pianos, unless they are the finest, do not respond with the gradations of tone that this upright can give. Recalling the poor pianos often found in practice rooms throughout many music schools and colleges, I cannot help thinking what a boon this piano would be to many aspiring young musicians. In homes also, this piano will greatly help student pianists to develop sensitivity to tone and touch. If a student has a good piano which responds to the various types of touch, gives different tone colors, and lets him know when he has gotten the touch right, he is going to develop greater control and skill in less time. I feel this invention will prove a blessing to all students and their teachers."

-- Michiko Morita Miyamoto